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B2Brain is an event intelligence platform that helps exhibitors generate pipeline from events and trade shows. Reps click a badge, business card or a linkedin profile, capture voice or text notes about the conversation, and send a calendar invite to the prospect on the spot. Every record syncs in real time to your CRM with full event attribution.

Leads-to-Meeting (LTM) is the percentage of qualified booth leads at a trade show that convert into a scheduled follow-up meeting. The formula is LTM = Meetings Booked ÷ Qualified Booth Leads. Teams that book meetings on the spot at the booth typically achieve 40%+ LTM, compared to roughly 9% for teams relying on post-event SDR follow-up.

Yes. B2Brain has native, real-time, sync with both HubSpot and Salesforce. Every lead, note, meeting, and opportunity flows into the CRM with show attribution intact, and smart deduplication handles cases where multiple reps scan the same prospect. CRMs like Pipedrive, Zoho, and Go HighLevel are in the process of being added.

Yes. The B2Brain iOS app is offline-first. Reps can scan badges and business cards, capture voice and text notes, and score leads without a live connection. Data queues locally and syncs when connectivity is restored - built specifically for the patchy WiFi of large convention centres, and for the Rep's flight back home after a tiring show.

Pay less than $200 per user per event. Try your first event free - 2 users included. Annual subscription per user $1500 for unlimited events. For teams, or a busy event calendar, talk to us.

Yes. After scanning a badge and capturing notes, the rep taps once to send a dual calendar invite to both the prospect and the correct AE - routed by territory, vertical, or named-account assignment. The prospect receives the invite before leaving the booth.

Most teams are live within 2 hours. Reps download the iOS app, sign in via Google, or Microsoft, and the CRM integration is configured in a single onboarding session. No RevOps engineering is required for standard CRM connections.

B2Brain is purpose-built for B2B revenue teams selling to mid-market and enterprise customers in multiple industry verticals. Customers selling to Manufacturing (IMTS, FABTECH, ProMat), Supply Chain & Logistics (MODEX, CSCMP EDGE), Energy & Utilities (DISTRIBUTECH, POWERGEN, RE+), and Construction (World of Concrete, GreenBuild) have generated tremendous value and pipeline as well as streamlined their Event-led workflow significantly, with B2Brain. If you're planning for events in H2 2026, download our Free catalog of Events and Trade Shows.