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If you're an event or field marketer getting oriented, start with What Is B2Brain? for an overview of the problem it solves and where it fits into your event program, then check Is B2Brain Right for My Team? to see if your event calendar and CRM setup are a good match. The Three Event Motions: Before, During, After walks through how B2Brain connects pre-show account intelligence, on-the-floor capture, and post-show CRM sync into one workflow, and Who Uses B2Brain breaks down how each role on your team gets value from the app. When you're ready to roll it out, Getting Started: Setup & Onboarding covers installation, sign-in, and the onboarding session your team needs before your next show.

Working a booth or walking the floor at a show? How Lead Capture Works covers the three ways to capture a lead — badge photo, business card, or LinkedIn screenshot — and how capture keeps working even without a signal. Taking Notes: Voice & Text explains why a quick voice note beats typing at a busy booth, and How B2Brain Enriches Contact Data covers what happens automatically once you capture someone — including company signals that now load right on the account page as a ready-made conversation starter — so you don't have to look anything up yourself. When it's time to lock down a next step, Booking Meetings & Automated Follow-Ups shows how to send a calendar invite before the prospect leaves the booth, and CRM & Calendar Integrations covers how everything syncs to Salesforce or HubSpot without extra data entry.

If you need to show how events are performing, The Leads-to-Meeting (LTM) Metric is B2Brain's headline number for event ROI and the best place to start when comparing shows or reps. The Real-Time Web Dashboard gives your team visibility into what's being captured while a show is still happening, and Understanding Your Post-Event Report covers what's in the automatic summary you get the next morning — lead volume, rep productivity, and pipeline signal, with nothing to compile by hand. For a broader read on what your team is hearing from the market, The AI Customer Ontology Report turns your team's own notes into a persona and competitive-landscape report. Because the account-page company signals reps see are customizable to your own sales qualification criteria, you can standardize what "qualified" looks like across every rep and every show rather than leaving it to individual judgment. And if you're building the internal business case, B2Brain vs. Badge Scanners and Pricing & Plans lay out the cost comparison and plan options in numbers you can bring upward.