The Three Event Motions: Before, During, After
Last updated
August 3, 2026
B2Brain organizes the product around three connected phases of an event, so information carries forward from one phase to the next instead of resetting every time.
| Motion | What Happens | What You Get |
|---|---|---|
| Before the show | B2Brain pulls the show's exhibitor/attendee list, matches it against your CRM, and surfaces open opportunities and target accounts that are attending. Each rep gets a per-rep briefing. | Reps walk in with a prioritized target list instead of starting cold. |
| During the show | Reps capture badges or cards, add voice or text notes, and can send a one-tap calendar invite to the prospect and the correct Account Executive. | Meetings booked before the prospect leaves the booth; context captured while it's fresh. |
| After the show | Every lead, note, meeting, and opportunity syncs to Salesforce or HubSpot with the originating event attached. An automatic post-event report is generated. | A pipeline report ready the next morning, with every record traceable back to the show that produced it. |
Because the three motions share one data layer, a prospect you meet at the same show next year arrives with full history attached — what was discussed last time, what stage the relationship is at, and who on your team spoke with them.
